The brand Dolce & Gabbana was born in the 80s, the couple shows the first collection in the autumn of 1985, during the week of the Milan fashion. It is the "Real Woman" collection, so called because it sees local women and not professional models parading because the stylists had no money available to invest for accessories and models. Despite the disappointing result of the first Dolce and Gabbana they create the second collection and open the first store. At the end of the 1980s, the brand designed a line of swimwear and underwear and launched the first men's collection. The brand's popularity is growing, the couple collaborates with Madonna, who presents himself at the Cannes Film Festival with a corset of gems designed by them and orders 1500 items for his tour " Girlie Show ". The D&G line was born in the 90s, aimed at a younger audience. In 1995 they designed the costumes for the film " Romeo and Juliet ". Dolce e Gabbana is a brand that represents the new unconventional luxury, a style that expresses new forms of elegance using creativity and tailoring always recalling its Mediterranean origins .